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Question :
'The scenario of this report determines that the marketing manager of Your Destination is asked to prepare a memo based on business marketing activities through which firm can hire new marketing officer easily. The memo will consider:
- Describe the role of marketing as well as its interrelationship with other functional departments of your destination.
- Provide a comparison between different organisation on the basis of marketing mix.
- Construct a marketing plan of Your Destination.
Answer :
INTRODUCTION
Marketing is the core element in an organisation that helps the firm to meet the operations that will help in suitable handling of actions and practices. It will correlate with other functions that are been taken in the organisation that will help in its growth of organisation. A good marketing will help in suitable rise in company's loyal customer base and revenue generation (Pike, 2015). The report will lay a core focus on different marketing operation that will be undertaken by Your Destination. It is a transportation firm that is operational in UK. The report will see through operations that are been undertaken by the firm. The key duties and responsibilities of a marketing officer in a firm is been discussed. A proposed structure and operations of marketing department is been designed. Other than this, contribution of this role and responsibilities on wider level of organisational objective is been discussed. The marketing mix approach is been developed for the cited transportation firm in compare to it competitor firm, National express and a business plan is been proposed for nationwide expansion (Lanier and Lanier, 2017).
Part 1
a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structure and operations of the marketing department. (P1)
Marketing is defined as the effective promotion of different products and services that are been taken in consideration by the firm to generate a good amount of revenue. A marketing and good revenue generation will help in suitable rise in operational capability of the firm. In other word, marketing is a business activity of advertising or promoting and selling of products and services that are been developed by the firm to gain a good market position and profit margin (Philip, 2014). The marketing can be performed by various means involving direct marketing, broadcasting, usage of social media, digital marketing. In a firm, the marketing department will look after the effective management of promotional activities and other operations that will help in suitable management of marketing strategy drafted by the business organisation. The marketing manager or an officer will play a very deep and crucial role in carrying out the activities in a much effective and better way. The marketing officer of the firm will see through the better management of the operations that will help in suitable rise in operational capability of the organisation. Some major roles and responsibilities that are been followed by the firm will involve the following elements:
He will see through the better management of the business activities that will impact the overall market share of a company like cited transportation firm.
They will see through effective execution of a marketing campaign that is been undertaken by the firm to promote its sales and services and gain a good market share and promotion of the services and goods developed by firm (Malhotra, 2015).
They will coordinate with other departments in a firm to gain a good productivity and meeting of the targeted goals and operations in a much effective and better way. The good coordination of marketing body and between various departments of Your destination.
He will perform a good marketing research that will help the organisation to develop a good quality services and products to gain a good customer satisfaction level.
The marketing department will look after the various components like market research, analysis of target market, budgeting and metrics or statistics related to the business operations. They will look after the better handling of operations that will help in suitable rise in operational ability and meeting of targeted operations that will support a good growth and development of company. A well structured marketing department will perform a wide range of operations that will help in suitable rise in operational capability of organisation.
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